Month: October 2024

Why is it that branded fast food outlets and coffee franchises predominate in the High Street, while the independents battle it out in the back streets.

They are over-priced, over-sold,  over-rated and generally dreadfully dull. How do they get away with it?

Marketing they say. Branding they say.

Gobbeldy gook and jargon I have never managed to grasp.  There has to be a simple explanation. Why do we lamely accept that we need have to pay more for less?

Why should the best be so hard to find? Why should we have to compromise? For convenience and familiarity?

Once you start opening the doors to the internet, there is no limit to the opportunities that exist. All it takes is a new idea. But this will get expensive if you have to rely on others to set up, host and promote the sites you think you want to run with. It will get expensive if you do not give yourself the room to make the mistakes you are inevitably going to make.

Before starting out you need to learn to drive. To take control of what you want to do and where you want to go. It doesn’t take long to start registering domains every time another great idea presents itself. But it gets painful if you are incurring hosting fees every time you do. Particularly given that  most of them will never see the light of day.

The reason you have to choose an account that provides for the hosting of multiple domains.